About
Timo Rintamäki is an Associate Professor at the Faculty of Management and Business, Tampere University. His research focuses on customer value creation, service ecosystems, and retail innovation, with particular expertise in co-creation, sharing economy platforms, and digital transformation.
- Research Themes: Customer Value Propositions, Service Ecosystems, E-Commerce, Co-Creation, Retail Experience Design
- Key Sectors: Retail, Healthcare, Social Media, Public Services
Timo’s recent work explores sustainable value creation through collaborative platforms, analyzing customer behavior in online return processes, and optimizing value orchestration in multi-channel environments. His studies span both academic and practical perspectives, including policy implications in healthcare and innovation in consumer cooperatives.
His scholarly contributions include frameworks for service experience management, insights into customer data utilization, and models for value co-creation across digital and physical touchpoints. While no specific scientific awards are listed, his interdisciplinary research bridges service science, marketing, and organizational behavior.
