Eric Harvey

Dr. Eric Harvey is an Assistant Professor of Marketing at Western Michigan University’s Haworth College of Business, Department of Marketing. With over two decades of industry experience and a decade in higher education, he specializes in brand sustainability, digital/social media marketing, and marketing strategy. He previously directed the Center for Advancement of Digital Marketing and Analytics at Ball State University and authored influential textbooks like Developing an Integrated Marketing Plan (2019) and Social Media Marketing (2019).

• Education: Ph.D. and MBA in Marketing from Kennesaw State University

His research focuses on integrating sustainability practices with digital marketing strategies. Recent work explores how political ideologies influence brand anthropomorphism and the synergy between CSR and social entrepreneurship for sustainability goals. His teaching portfolio includes courses on marketing strategy, integrated marketing communications, and digital/social media marketing.

No scientific awards are explicitly mentioned in the provided texts. His professional contributions include advising students and leading academic initiatives like the Ball State center, though specific grant details are not provided. He remains active in shaping modern marketing education through his publications and pedagogical innovations.