Jen Riley

Dr. Jen Riley is a Professor of Marketing at Kennesaw State University's Coles College of Business. She holds a B.A. in Marketing Communications from Oglethorpe University (2010), an M.S. in Marketing from Georgia State University (2011), and a Ph.D. in Business Administration with a focus on Marketing from Kennesaw State University (2021). Her expertise spans Professional Sales, Social Media Marketing, Negotiations, and Women in Sales. Dr. Riley has held leadership roles including Editorial Review Board Member for the Journal of Global Scholars of Marketing Science (2021–Present), Diversity, Equity, and Inclusion Committee Member at Kansas State University (2020–2022), and Academic Advisor at Alabama A&M University (2019–2020). She teaches courses in Professional Sales, Digital Marketing, and Entrepreneurship, emphasizing innovative pedagogical techniques like interactive activities and gamification.

Her research focuses on technology's impact on sales ecosystems, generational marketing strategies (especially Gen Z), and sustainable branding. Notable contributions include analyzing relational marketing's relevance, CRM integration in B2B firms, and strategies for student engagement. Dr. Riley is committed to advancing equity in academia and empowering students to bridge academic and professional goals. She actively contributes to marketing conferences and journals, maintaining an active editorial and reviewing role in the field.