Manuel Kern

Prof. Dr. Manuel Kern is a Professor at the Faculty of Economics Business Informatics, Department of Business Informatics - Digital Transformation, Heilbronn University. His research focuses on Digital Transformation, B2B Marketing, Customer Relationship Management (CRM), Internet of Things (IoT), Cybersecurity, Gamification, and Sales Transformation. He provides thesis supervision and is actively involved in academic publications related to these fields.

Research Interests:

• Digital Transformation in B2B contexts
• AI-driven negotiation bots (KI-basierte Verhandlungsroboter)
• CRM implementation challenges and success factors
• IoT and cybersecurity integration in customer service
• Gamification applications in construction and sales

Recent Publications Trends: His 2022-2025 works explore virtual influencers in B2B marketing, customer success management models, CRM adoption in Germany, and gamification in sales and construction. Topics span AI, IoT, recurring revenue strategies, and digital marketing.

Contact & Supervision: Available for thesis supervision via email at manuel.kern@hs-heilbronn.de. Office hours are by appointment at the Education Campus, Heilbronn University.