Greg Gerfen

Greg Gerfen is an Executive-In-Residence of Advertising and Promotion and Instructor of Marketing at the Haworth College of Business, Western Michigan University. He joined the institution in 2016 after a 33-year career in advertising, including roles at BBDO, Noble and Associates, Tracey Locke, and most notably Doner Partners, where he served as Executive Vice President and Brand Leader for 26 years.

Education: B.S. from Western Michigan University.

Teaching and research interests focus on advertising, promotion, and marketing strategies across traditional and digital media. Gerfen has extensive industry experience, leading campaigns for global brands such as The UPS Store, Hormel, Tyson, Merck, and Comerica Bank, among others. His expertise spans TV, radio, print, digital, social media, and point-of-sale strategies.

No scientific awards or publications are explicitly listed in the provided text. His professional contributions emphasize bridging industry experience with academic instruction.