Edith Smit

Prof. Edith Smit is a Professor in the Department of Persuasive Communication at the University of Amsterdam's Faculty of Social and Behavioural Sciences. Her research focuses on digital media effects, health communication, consumer behavior, and environmental discourse. She explores topics such as the ethical implications of online advertising, privacy protection strategies, and the persuasive potential of emerging technologies like virtual assistants and mobile health apps.

Research Interests:

• Behavioral responses to digital advertising
• Health interventions through technology
• Social media's role in environmental activism
• Privacy behavior and empowerment

Key Themes in Publications: Recent work emphasizes the interplay between technology and societal issues, including the effectiveness of just-in-time health nudges, the dynamics of trust in AI interactions, and the framing of environmental challenges on platforms like TikTok. Her studies often combine experimental methods with digital trace analysis.

Her work addresses both theoretical and applied dimensions of communication science, contributing to domains like public health policy, consumer rights, and sustainable marketing strategies.