Eva van Reijmersdal

Dr. Eva van Reijmersdal is an Associate Professor at the University of Amsterdam's Faculty of Social and Behavioural Sciences, specializing in Persuasive Communication. Her research focuses on the impact of digital media, particularly influencers and sponsored content, on consumer behavior and youth financial literacy. She explores how social media platforms shape attitudes toward financial decision-making, mental health, and brand engagement.

Her work often addresses ethical concerns in advertising, including transparency of sponsored content and the role of disclosures in mitigating misinformation. Key areas of interest include influencer marketing strategies, the psychological effects of social media on adolescents, and the design of effective regulatory frameworks for digital advertising.

Van Reijmersdal has conducted extensive studies on finfluencers' influence on young people's financial behaviors, revealing both risks and benefits of social media-driven financial advice. She advocates for improved consumer literacy and policy measures to ensure transparency in online marketing.

Her research has been published in leading journals and informs both academic discussions and industry practices. Notable contributions include investigations into AR filter usage among youth, blockchain's role in ad tech, and the efficacy of pictogram-based advertising disclosures.