About
Dr. Eline Smit is a researcher affiliated with the Department of Persuasive Communication at the University of Amsterdam within the Faculty of Social and Behavioural Sciences. Her work focuses on health communication, digital health interventions, public health policy, and behavioral psychology. She has extensively studied the impact of social media on health behaviors, including mental health support, food norms, and environmental decision-making.
Her research interests include tailoring health messages to individual preferences, analyzing digital health disparities, and evaluating the effectiveness of health communication strategies. Notable projects involve investigating pandemic-era public health communication, the carbon footprint of healthcare systems, and the role of autonomy-supportive language in health messages.
Eline has collaborated on interdisciplinary projects addressing smoking cessation, weight management, and sustainable food choices. Her work often combines quantitative methods with qualitative insights, emphasizing evidence-based interventions and policy recommendations. She has contributed to global health initiatives, such as a worldwide experiment on social distancing messaging during the early stages of the COVID-19 pandemic.
Eline’s publications consistently highlight the intersection of technology, behavior, and health equity. She advocates for inclusive digital health solutions that bridge access gaps and empower diverse populations through persuasive communication strategies.

