Derik Steyn

Dr. Derik Steyn is a Lecturer in the Division of Marketing and Supply Chain Management at the University of Oklahoma’s Price College of Business since 2018. His research focuses on relationship intention in service firms, with applications in marketing, customer satisfaction, and cross-cultural management.

Education

• Ph.D., Potchefstroom University, South Africa
• Masters of Commerce (Cum Laude), Potchefstroom University
• Honors Bachelors of Commerce, Potchefstroom University
• Bachelors of Commerce, Potchefstroom University

Research Interests Dr. Steyn’s work explores how service characteristics influence customer loyalty, service recovery strategies, and CRM in diverse industries like finance, media, and hospitality. His studies often compare South African and U.S. markets.

Scientific Awards

• 1995 Founder's Medal for best Masters thesis in Economics
• 2009 Best Paper at Southwest Academy of Management Conference
• 2014 Cameron University Bhattacharya Lectureship for Research Excellence

Publications His work spans journals like the Journal of Financial Services Marketing, Services Marketing Quarterly, and South African Journal of Economic and Management Sciences, with a focus on relationship marketing, service design, and managerial competencies.