Morris George

Morris George is an Associate Professor in the Department of Marketing at Baylor University. His research focuses on customer relationship management (CRM), customer lifetime value-based contact strategies, customer loyalty, and user-generated content. He teaches courses such as Customer Analytics, Marketing Research, and Marketing Management.

• Education: PhD in Business Administration (2008), MBA (1996), BS Engineering (1992)

His publications in journals like Journal of Retailing, Journal of Public Policy & Marketing, and Journal of Services Marketing emphasize customer equity optimization, cross-buying strategies, and behavior-driven marketing. Recent work examines consumer-brand relationships and nonprofit performance.

Notable awards include the 2010 Davidson Award and the 2007 JAMS/Sheth Foundation award for best papers in marketing. He has previously held roles at Indian Oil Corporation Ltd in sales and marketing before transitioning to academia.