Jan Becker

Jan Becker is a Professor of Marketing and Service Management at Kühne Logistics University (KLU) in Hamburg, Germany. He holds a Dr. habil. and Dr. sc. pol. in Marketing from Christian-Albrechts-University at Kiel. With over 15 years of industry and consulting experience in digital transformation, his work bridges academic research and practical applications in customer management.

• Academic Affiliation: Kühne Logistics University (2011–present)
• Research Focus: Customer Relationship Management, Strategic Marketing, Service Management, Electronic Commerce
• Teaching: Offers courses in Consumer Behavior, Marketing, Marketing Analytics, and Nonprofit Management across bachelor, master, and doctoral programs

His research explores critical areas such as:

• Geographic proximity effects on social influence
• Proactive postsales service efficiency
• Reward-scrounging in referral programs
• Outcome heterogeneity in entertainment marketing
• CRM implementation challenges in corporate settings
• Network effects in peer-to-peer systems

Notable scientific awards include the 2018 Sheth/Journal of Marketing Award and the 2015 IJRM Best Paper Award. He is a regular visiting scholar at UCLA’s Anderson Graduate School of Management.

Jan Becker’s industry collaborations focus on advanced analytical methods for decision-making in customer management, including churn prevention, referral program optimization, and targeting strategies. His empirical studies span telecommunications, online communities, and digital media sectors, emphasizing both theoretical rigor and practical relevance.