Danielle Lecointre-Erickson

Danielle Lecointre-Erickson is an Associate Professor at the University of Angers, affiliated with the Department of Economics and Management. She holds a doctorate in Management Sciences (2018) and is qualified in the 6th section of French academic classification (Management Sciences). Her work bridges experiential marketing, digital retail, and consumer psychology, with a focus on phygital shopping experiences and revenue management pricing.

• Education: Doctorate in Management Sciences (2018), Point of Sale Marketing, University of Angers.

Her recent research explores territorial capital and rural migration through a psychological lens, and she has extensively studied window displays and interactive technology as drivers of consumer behavior in post-COVID retail. Publications span conferences like the French Marketing Association and journals such as the International Journal of Contemporary Hospitality Management.

She collaborates with institutions including IÉSEG School of Management, University of Lille, and Catholic University of Lille. Active in cross-cultural education, she investigates student engagement in multicultural environments and contributes to pedagogical innovation in business education.