Daniela Langaro

Daniela Langaro is an Adjunct Assistant Professor collaborating with Portuguese Catholic University, ISCTE - Lisbon University Institute, and Vlerick Business School. She holds a PhD in Marketing from ISCTE-IUL, a Master in Business Administration from Fundação Getúlio Vargas (FGV-SP), and a specialization in Marketing from Universidade Católica (RS/BR). Her undergraduate degree is in Business Administration from Universidade Federal do Rio Grande do Sul (UFRGS).

• PhD: Marketing, ISCTE-IUL
• MBA: Business Administration, Fundação Getúlio Vargas (FGV-SP)
• Specialization: Marketing, Universidade Católica (RS/BR)
• BSc: Business Administration, Universidade Federal do Rio Grande do Sul (UFRGS)

Her research focuses on Marketing and Consumer Behavior, exploring strategic approaches to market dynamics and behavioral patterns in business contexts. She contributes to academia through invited professorships across multiple institutions, blending theoretical knowledge with practical insights in marketing education.

Daniela currently combines her academic role with investigative work, maintaining affiliations with Portuguese Catholic University, ISCTE-IUL, and Vlerick Business School. These collaborations span teaching and research initiatives in marketing and consumer behavior.