Rodrigo CASTILHOS

Rodrigo CASTILHOS is an Associate Professor at the Innovation Academy of SKEMA Business School in Lille, France. He holds a Habilitation à Diriger des Recherches (2024), a Ph.D. in Marketing (2015) from Universidade Federal do Rio Grande do Sul (Brazil), and an MSc in Marketing (2007). His research focuses on consumer culture theory, consumption and social class dynamics, spatial market systems, and urban market exclusion. He has published in leading journals like Journal of Consumer Research and Journal of Marketing Research.

Education:

• 2024: Habilitation à Diriger des Recherches, Marketing, Université de Lille, France
• 2015: Ph.D. in Marketing, Universidade Federal do Rio Grande do Sul (UFRGS), Brazil
• 2007: MSc in Marketing, Universidade Federal do Rio Grande do Sul (UFRGS), Brazil

Research Interests: His work explores how market systems interact with urban spaces, class dynamics, and consumer agency. Key themes include neoliberal urbanization, spatial domination, and marginalized groups' negotiation of visibility. He applies critical theory to analyze consumption practices and market-driven spatialization.

Articles Trends: Recent work examines homelessness agency in neoliberal cities (2025), spatial class conflict (2024), and market adaptation strategies (2022). Earlier research focused on lower-class consumption coping mechanisms (2017) and urban market dynamics (2015).

Labs/Teams: Active in SKEMA's Marketing Interactions research center, contributing to interdisciplinary studies on consumer culture and spatial markets.