Daniel Kindström

Daniel Kindström is Professor of Industrial Marketing at Linköping University, where he directs the Center for Applied Research in SMEs (CAM) and contributes to the Center for Business Model Innovation (CBMI). His research examines market-shaping strategies, digital transformation impacts on value co-creation, and SME growth dynamics.

His scholarly work focuses on how companies leverage digitalization to transform customer journeys and develop proactive market strategies. Recent publications investigate B2B digital interactions and managerial challenges in scaling SMEs.

He leads major research initiatives including EU projects on energy management business models and national projects on digitalization for growth.