Thomas Rosenfall

Thomas Rosenfall is an Associate Professor at Linköping University's Department of Management and Engineering (IEI). He holds a PhD in Business Administration from Linköping University (2012) and has extensive experience in research and education focused on business models, open-source software, and B2B branding. His work explores commercial open-source business models, brand impacts in SMEs, and strategic innovation.

Key research contributions include identifying three foundational open-source business models (Initiator, Integrator, Inserter) widely adopted in the industry. He has led projects such as Bossanova (VINNOVA-funded) and contributed to municipal open data initiatives. His teaching spans industrial marketing, sales strategies, and graphical branding (courses TEIM11, TEIM32, TNGD22).

Rosenfall collaborates with organizations like Sambruk and serves on committees such as the International Conference on Information Systems. He is affiliated with the Centre for Business Model Innovation (CBMI) and actively engages in bridging academic research with industry needs. His work emphasizes adapting business models to societal changes and fostering innovation ecosystems.