Christian Kowalkowski

Christian Kowalkowski is Professor of Industrial Marketing at Linköping University and affiliated with Hanken School of Economics. Recognized as a Clarivate Highly Cited Researcher, he specializes in service growth strategies and digital transformation.

His research examines how manufacturing firms leverage digital technologies to develop service-based business models and platform ecosystems. Kowalkowski investigates servitization-deservitization dynamics and the evolution of industrial value creation.

He directs the 9.5M SEK Data-Driven Service Transformation project and contributes to EU initiatives on circular economy business models. Kowalkowski is Associate Editor for Journal of Services Marketing and author of 'Service Strategy in Action'.