Lars Witell

Lars Witell is a Professor in Business Administration at Linköping University, affiliated with the Department of Management and Engineering (IEI). His research focuses on service innovation, healthcare management, customer experience, and circular economy strategies. He leads projects like Data-Driven Service Transformation and STIGMA, addressing waste prevention and sustainable product use.

Witell has been recognized as a top 2% most cited researcher globally by Stanford University. He co-edited the Handbook of Service Experience and contributed to influential works on frontline employee behavior, healthcare innovation, and dishonesty in service encounters. His grants include a 9.5M SEK award from the Marianne and Marcus Wallenberg Foundation for digital service innovation research.

Witell's work bridges academia and practice, emphasizing the importance of customer-centric strategies and ethical considerations in service design. He actively contributes to journals as an associate editor and mentors early-career researchers through his teaching and advising roles.