Curtis Haugtvedt

Dr. Curtis Haugtvedt is an Associate Professor at The Ohio State University's Max M. Fisher College of Business, jointly appointed in the Marketing & Logistics Department with a focus on the Social area. His research emphasizes consumer psychology, advertising effectiveness, and cross-cultural marketing strategies. He explores topics such as consumer decision-making, attitude formation, and the impact of social media on international marketing. His work frequently appears in leading academic journals and handbooks.

Key research interests include the role of cultural differences in social media usage, consumer responses to product labeling, and the effectiveness of apology strategies in service recovery. His studies often address practical implications for marketers, such as optimizing communication strategies and understanding consumer behavior across diverse contexts.

Dr. Haugtvedt has contributed to the theoretical foundations of consumer psychology through collaborative works like the Handbook of Consumer Psychology. His recent publications highlight trends in digital persuasion, environmental marketing, and the application of goal-based frameworks to consumer choices.

No scientific awards are explicitly mentioned in the provided texts. Research grants or advising roles are also not detailed here, though his extensive publication record suggests active engagement in academic and applied research initiatives.