Corinne Rochette

Corinne ROCHETTE is a Professor at the IAE Clermont Auvergne - School of Management, Université Clermont Auvergne. Her research focuses on Public Management, Management of Health Organizations, Public Marketing, Health Marketing, Territorial Marketing, and the Transformations of Public Organizations. She co-holds the 'Health and Territories' research chair and serves on the CleRMa scientific council.

• Research Themes: Public Management, Health Organizations, Territorial Marketing
• Responsibilities: Co-holder of 'Health and Territories' chair, CleRMa council member

Her recent publications address health literacy, territorial tourism, and participatory science in healthcare, often leveraging interdisciplinary frameworks like netnography and planned behavior theory. Key journals include Telehealth and Medicine Today, PLoS ONE, and Communication and Management: International Journal of Commercial Sciences.

She has contributed to debates on value conflicts in public hospitals, smart city health policies, and geographical health disparities, particularly in maternal and neonatal contexts. Her work emphasizes collaborative healthcare models, territorial resource integration, and patient empowerment through digital tools.

• Scientific Awards: Co-holder of the 'Health and Territories' research chair
• HDR: Habilitation à diriger des recherches, Université Clermont Auvergne, 2016