Norbert Lebrument

Prof. Norbert Lebrument is a full-time faculty member at IAE Clermont Auvergne - School of Management, Université Clermont Auvergne (UCA), where he leads research on economic intelligence, smart cities, and philosophical foundations of management. His work bridges critical theory with practical urban governance.

• Key research areas include: Economic Intelligence, Smart Cities, Critical Management Studies, Organizational Philosophy
• Major contributions: Extended Technology Acceptance Model (UTAUT2) for mobility apps, applied Value-Belief-Norm theory to smart city participation, and integrated Nietzschean critique into management epistemology
• Collaborates with Dr. Cédrine Zumbo-Lebrument (IAE UCA) and Dr. Corinne Rochette (Clermont Recherche Management)

Recent publications focus on:

• 2025: CEO activism dynamics, teleconsultation adoption in France
• 2024: Nietzsche's impact on critical management, VBN theory in urban participation
• 2023: Soft mobility for archaeological sites, WhatsApp in political campaigns
• 2021: MaaS adoption, resilient crisis management systems

His methodology combines grounded theory, structural equation modeling, and critical philosophical analysis.