Birgit Muskat

Birgit Muskat is an Associate Professor in Management at the Research School of Management (RSM) within the College of Business and Economics at Australian National University (ANU). Her research focuses on experience management, entrepreneurship, innovation, and sustainability within tourism, events, and hospitality sectors. She holds a Dr. phil. and Dr. habil., and her work integrates qualitative and quantitative methodologies, including AI-driven analysis and computational literature reviews.

Her research explores topics such as destination competitiveness, green innovation adoption, knowledge sharing barriers, and organizational resilience post-disasters. She has published in high-impact journals like Journal of Travel Research and serves on editorial boards for tourism-focused journals. Notable contributions include studies on AI applications in tourism policy and sustainability communications during mega events.

Birgit’s work bridges academic research and industry practice, informed by her consulting experience in the private service sector. Her articles frequently address emerging trends in tourism recovery strategies, digital transformation, and ethical entrepreneurship. She has received the Dean’s Award for Research Impact, reflecting her significant contributions to both theoretical and applied research in management sciences.