Birgit Bosio

Birgit Bosio is a Lecturer at the MCI Management Center Innsbruck, specializing in Tourism and Leisure Economics. She has held academic and research roles since 2009, including leading projects on sustainable tourism, service design, and digital marketing. Her work bridges academia and industry, focusing on Alpine destinations and innovative research methods like mobile ethnography.

Education:

• Mag. (FH) in Tourism Management, MCI Management Center Innsbruck (2000-2004)
• PhD in Economics, University of Salzburg (2010-2016)
• Studies at Universidad Autónoma de Barcelona (2003)

Research Interests: Birgit Bosio’s work emphasizes sustainable tourism development, leveraging digital tools and service design to enhance destination competitiveness. Key areas include:

• Analyzing Airbnb’s impact on rural regions
• Social media strategies for crisis communication
• Customer experience research through mobile ethnography

Awards:

• TTRA Europe 2012 Best Paper Award
• Multiple research fellowships from the University of Salzburg

Grants & Projects: Led over 20 projects funded by entities like TWF (Tiroler Wissenschaftsfonds), including studies on social media in tourism destinations and tourism’s social carrying capacity.

Labs/Teams: Collaborates with the Tourism Research Center Tirol (TTR) and the MCI’s Service Design initiatives, advancing practical solutions for industry challenges.