Bill Faust

Bill Faust serves as an Associate Lecturer at the University of Chichester, delivering modules in Leadership and Strategy. He maintains an active global presence as a guest speaker at premier business schools including Sheffield, EDHEC, IMD, Queensland University, Oxford SAID, Rotterdam School of Management, and MIT. His professional footprint extends to co-founding CustomerFusion, a UK/Sydney-based communication agency specializing in integrated customer experience solutions.

His research pioneers the application of marketing principles to recruitment processes, evidenced by his internationally acclaimed book "Pitch Yourself" which redefined industry standards. He critically examines business disruption paradigms and corporate departmental siloing, with his 2018 Tedx Talk "Disrupting Disruption" at EDHEC Business School crystallizing his challenge to conventional disruption theories. His work bridges academic theory and corporate practice through frameworks like CAREER DNA BANK development.

Through CustomerFusion, Faust implements research insights in CRM, AEDM, and CEM to dismantle technological silos and create seamless omnichannel customer journeys. His Henry Stewart Talk "The Director as an IT Advocate" demonstrates practical applications of his organizational behavior research, positioning him at the intersection of academic scholarship and corporate transformation.