Beth M. Houran

Beth M. Houran, DBA, serves as an Adjunct Faculty member at the Gupta College of Business, University of Dallas. She holds a Doctorate in Business Administration from Marshall University, an MBA from Louisiana State University – Shreveport, and a Bachelor of Arts from The Pennsylvania State University.

Dr. Houran brings over 20 years of marketing leadership experience in B2B services and SaaS companies. She currently serves as Vice President of Partner & Event Marketing at Sinch, leading global strategies in partner engagement and event marketing. Previously, she held executive roles at DocuSign and Freeman Company. Her expertise spans partner marketing, event marketing, content marketing, product marketing, and demand marketing, with a focus on data-driven insights and measurable outcomes.

Her research interests include employer branding, brand marketing, neurodiversity in the workplace, and employee well-being. She emphasizes practical application of leadership and strategic management principles derived from her academic work.

Dr. Houran resides in Dallas, Texas, and actively contributes to professional communities through her industry roles and academic engagement.