Bella Butler

Associate Professor Bella Butler is part of Curtin University's School of Management and Marketing under the Faculty of Business and Law, and holds a portfolio role in the Office of the Provost. Her teaching focuses on strategic management, corporate strategy, and governance at both undergraduate and postgraduate levels. She has coordinated subjects like Partnerships, Alliances and Networks, and has extensive experience in marketing and international management education.

Her research explores business strategy, dynamic capabilities, network strategy, and nonmarket strategies in emergent markets. Key themes include coopetition, social capital, and innovation management. Notable projects address topics such as open innovation processes, crisis management in tourism, and the impact of top management teams on organizational growth.

Publications span over two decades, with recent works analyzing happiness's role in academic success (2023), network tensions in organizations (2021), and global supply chain dynamics (2016–2020). Her work often bridges theoretical frameworks with practical industry challenges, particularly in resource orchestration and strategic adaptation.

Beyond research and teaching, Butler contributes to academic literature through co-authored textbooks like Strategic Management Essentials (2020) and Contemporary Strategic Management: An Australasian Perspective (2014). These resources emphasize strategic evaluation, network partnerships, and business-level strategies.