Cheng GaoView profile
Assistant Professor
Cheng Gao is an Assistant Professor of Strategy at the Ross School of Business, University of Michigan. He holds a DBA from Harvard Business School and an AB in Economics from Harvard University. His research focuses on innovation strategy, entrepreneurship, and nonmarket strategy, particularly in navigating regulatory uncertainty and disruptive industries. Gao teaches Advanced Competitive Strategy and has received multiple teaching excellence awards. Education: DBA in Strategy, Harvard Business School (2018) AB in Economics with High Honors, Harvard University (2008) Research interests emphasize how firms strategically manage institutional voids and political dependence while innovating in uncertain environments. His work appears in top journals like Administrative Science Quarterly and Strategic Management Journal. Articles often explore themes of corporate political spending, strategic pivots in new ventures, and reputation-based survival in emerging markets. Awards include the Academy of Management Best Dissertation Award (2018), Heizer Award (2018), and recognition as one of Poets & Quants' Top 50 Undergraduate Professors (2020). He advises students in strategy and entrepreneurship and previously worked as a management consultant at Oliver Wyman and as a policy researcher at CSIS. Labs/Teams: Active in Ross School of Business research networks focusing on innovation and institutional strategy. Serves on the board of directors at Barton Malow.








