About
Wesley Lim is a Senior Lecturer at the School of Management and Marketing, Faculty of Business and Law, Curtin University. He serves in the Office of the Provost and is based at Curtin Perth Campus in Room 405 of the Curtin Business School 1 building. His contact number is 08 9266 1166.
His research focuses on technology adoption (e.g., autonomous vehicles) and consumer behavior, particularly exploring how product labelling impacts ethical consumer decisions. He has contributed to peer-reviewed journals like the Australasian Marketing Journal and presented at conferences such as the Australian and New Zealand Marketing Academy Conference.
No scientific awards or grants are explicitly listed in the profile. While no formal advisees are noted, his research interests suggest involvement in graduate supervision related to marketing and transportation studies. No lab affiliations or future projects are detailed in the provided information.
