Ashish Sharma

Ashish Sharma is an Assistant Professor of Marketing at the Walton College of Business, University of Arkansas, specializing in Marketing and Transportation. He joined the faculty after serving as an Assistant Professor at the Belk College of Business, University of North Carolina, Charlotte.

• Education: PhD in Marketing, Terry College of Business, University of Georgia

His research focuses on marketing and sales strategy, marketing-finance interface, innovation, and digital marketing, with particular emphasis on B2B relationships and relationship marketing. His work bridges strategic decision-making in sales with regulatory focus theory and explores how network asymmetries impact firm performance.

The 11 most recent publications highlight a diverse range of interests: from marketing-finance integration and B2B dynamics to environmental science (e.g., microbial degradation of microplastics) and social media analytics. Notable themes include customer engagement, brand trust, media literacy, and strategic alliance networks.

• Scientific Awards:
  • American Marketing Association
  • Sales Education Foundation

Awarded multiple grants and accolades, his research has been published in Journal of Marketing, Journal of the Academy of Marketing Science, and European Journal of Marketing. While the summary does not explicitly mention labs or teams, his work engages interdisciplinary methodologies and industry partnerships.