Ashish Kumar

Ashish Kumar is a Senior Lecturer at the School of Economics, Finance and Marketing at RMIT University, Melbourne, Australia. His research focuses on digital marketing, social media marketing, multichannel retailing, and health marketing. He holds a Ph.D. in Marketing from the State University of New York at Buffalo and an M.A. in Economics from the same institution's College of Arts and Sciences.

Teaching interests include Digital Marketing, Marketing Analytics at the postgraduate level; Customer Relationship Management and Principles of Marketing at the undergraduate level; and Social Media Marketing in MBA programs. Methodological expertise spans consumer choice models, hierarchical Bayesian econometrics, and impact evaluation.

He is open to supervising Master's and PhD students in topics such as sustainable consumption via social media, luxury consumption in influencer marketing, and mobile marketing impacts on consumer behavior in Saudi Arabia. His research has been published in prestigious journals including the Journal of Marketing and Information Systems Research.