Annie Cui

Dr. Annie Cui is Professor and Department Chair of Marketing at West Virginia University, holding the endowed Kmart Chair in Marketing position. Her academic leadership encompasses research, teaching, and departmental administration at Reynolds Hall.

Education:

• Ph.D. in Marketing, Kent State University, 2008
• M.A. in Media Management, Kent State University, 2005

Research Focus: Her scholarship explores consumer decision-making processes, global market strategies, and brand equity development. Primary research domains include:

• Brand Management: Brand architecture and co-branding strategies
• International Marketing: Cross-cultural consumer behavior and market entry
• Consumer Behavior: Psychological drivers of purchasing decisions

Honors & Recognition:

• Kmart Chair in Marketing – Prestigious endowed professorship recognizing outstanding contributions to the field