Daniel Sheehan

Daniel Sheehan, PhD, is currently the Department Chair and Kincaid Endowed Associate Professor at the Gatton College of Business and Economics, University of Kentucky. He holds a PhD in Behavioral Sciences from Georgia Institute of Technology (2015) and a BA in Psychology from Virginia Tech (2001).

• PhD, Georgia Institute of Technology, 2015
• BA, Virginia Tech, 2001

His research integrates psychological and economic frameworks to analyze consumer judgments and decisions influenced by prior behaviors. Key research themes include sequential purchase decisions and identity signaling, utilizing laboratory and field experiments alongside secondary data sources. Publications highlight dynamics in consumer spending and discount reactions within retail environments.

Scientific awards include the prestigious

• Kincaid Endowed Associate Professor

recognition. His work appears in journals like Journal of Consumer Research and Journal of Retailing and Consumer Services, reflecting expertise in behavioral economics and marketing strategy.