Adam Craig

Adam Craig is an Associate Professor of Marketing at the Gatton College of Business and Economics, University of Kentucky. His research focuses on consumer behavior, financial decision-making, and neural mechanisms underlying market choices.

• PhD, University of South Carolina (2011)
• BA, University of Kentucky (2005) in Psychology
• BA, University of Kentucky (2005) in Integrated Strategic Communication

His work combines traditional surveys with advanced methods like eye tracking and functional brain imaging (fMRI), appearing in journals such as Journal of Marketing Research and Journal of Consumer Research. Key publication themes include intertemporal choices, deception detection, and neuroaesthetic influences on spending.

Scientific recognition includes a Visiting Fellowship at the U.S. Securities and Exchange Commission. He serves on the Journal of Consumer Research Editorial Review Board and has contributed to professional associations like the Association for Consumer Research.