Crystal Reeck

Crystal Reeck is an Associate Professor of Marketing at Temple University's Fox School of Business and Management, serving as Associate Director of the Center for Applied Research in Decision Making. She holds a PhD in Psychology and Neuroscience from Duke University, with prior roles at Columbia Business School as a Postdoctoral Research Scholar and Adjunct Assistant Professor. Her research integrates neuroscience methods (e.g., fMRI, eye-tracking) to study consumer decision-making, emotion regulation, and choice architecture. Notable contributions include work on self-control, social reward processing, and interventions to encourage sustainable behaviors. Her research has been featured in Science, PNAS, and Nature Human Behavior, and funded by the National Science Foundation and Environmental Defense Fund. Awards include honors from the Behavioral Science and Policy Association and Association for Psychological Science. Reeck teaches advanced quantitative methods and research design courses, and her work addresses real-world challenges in health communication, financial decision-making, and environmental policy.

• Education: PhD in Psychology & Neuroscience (Duke University), BA/MA from Stanford University
• Research Focus: Consumer neuroscience, emotion regulation in decisions, and behavioral nudges
• Awards: Behavioral Science and Policy Association, Social and Affective Neuroscience Society, Temple University

Her lab investigates neural mechanisms underlying consumer choices, with recent work on pandemic-era behavioral responses and age-related differences in trust processing. Reeck collaborates globally via initiatives like the Psychological Science Accelerator, producing datasets on cross-cultural emotion regulation strategies.