Andy Wei Hao

Andy Wei Hao is Professor of Marketing and Department Chair of Management, Marketing and Entrepreneurship at the Barney School of Business, University of Hartford. His academic leadership encompasses curriculum development, faculty supervision, and strategic planning for the business programs. Contact: hao@hartford.edu | 860.768.4809 | Auerbach Hall 310B.

Education:

• PhD, Kent State University
• MBA, Kent State University
• BA, Peking University

Research Focus: Professor Hao investigates global marketing phenomena through four interconnected domains:

• International Marketing: Cross-cultural consumer behavior and market entry strategies
• Brand Architecture: Equity development and perception mechanisms
• Digital Commerce: Online pricing models and e-marketing tactics
• Strategic Marketing: Competitive positioning in globalized markets

Publication Trends: His scholarly output demonstrates consistent focus on empirical analyses of consumer behavior in international contexts, with recent works examining cultural variables in brand perception, digital pricing innovations, and emerging market dynamics. Research consistently incorporates methodological rigor through multivariate statistical modeling.