Anna Torres

Anna Torres serves as the University Head at Pompeu Fabra University, where she holds a PhD. Her research focuses on Correspondence Analysis, Brand Management, Cross-cultural Studies, and Corporate Social Responsibility. She has contributed to over a decade of academic work, analyzing consumer behavior, brand equity, and cultural influences on business practices. Her studies often bridge statistical methods with marketing and cultural theory, emphasizing global branding strategies and stakeholder engagement.

Education: PhD in [Field] from Pompeu Fabra University (details not explicitly provided in text).

Research Interests:

• Correspondence Analysis: Developing statistical frameworks for perceptual mapping and brand evaluation.
• Brand Management: Exploring brand equity measurement, logo design impact, and consumer response dynamics.
• Cross-cultural Studies: Investigating how cultural factors like uncertainty avoidance shape business decisions and market outcomes.
• Corporate Social Responsibility (CSR): Linking CSR initiatives to global brand equity and stakeholder trust.

Publications reflect a sustained interest in statistical methodologies applied to marketing challenges, with recent work emphasizing naturalness in logo design and cultural influences on consumer behavior. Earlier studies addressed service attributes during crises and omnivorous cultural preferences.

Scientific Awards: None explicitly mentioned in the provided text.

Advising and Grants: No advisees or grants listed. Her role as University Head likely involves administrative oversight rather than direct graduate supervision.