Andrew Lacy

Andrew Lacy serves as an Assistant Teaching Professor of Marketing at the Leeds School of Business, University of Colorado Boulder, where he also functions as Faculty Director for BCOR/BASE MARKETING. With over two decades of corporate leadership experience, he bridges academic theory with real-world business applications.

Professor Lacy's expertise spans multiple business domains:

• Marketing Strategy and Social Media Strategy development
• Product Management and Product Line Evolution
• Business Unit Growth and Strategic Planning
• Corporate Finance and Cash Management
• Organizational Efficiency and Alignment
• Acquisitions and Divestitures

Prior to academia, Lacy held senior positions at major corporations including Scholastic, Inc., IHS (now IHS Markit), Cerner Corporation (acquired by Oracle), and Dun and Bradstreet. His industry background focuses on developing and managing products, product lines, and business units with strong performance results. Outside academia, he maintains active interests in snowboarding, skiing, surfing, and is an accomplished artist with gallery exhibitions.