Heather Kennedy

Heather Kennedy serves as a Teaching Professor in the Marketing Department at the Leeds School of Business, University of Colorado Boulder, bringing over 20 years of industry expertise to her academic role. She teaches Marketing Strategy, Marketing Management, Advertising and Promotions, and New Product Development to both MBA and undergraduate students.

Her professional focus encompasses:

• Consumer behavior and marketing strategy
• Brand development and management
• Natural and organic products marketing
• Sustainable business practices
• Product innovation and commercialization

Professor Kennedy has established herself as a bridge between academia and industry, particularly in the natural products sector. She collaborated with the Center for Ethics and Social Responsibility (CESR) to create the Natural & Organic Pathway, the first program of its kind in the United States.

Her notable professional recognition includes:

• MBA Teaching Excellence Award (2021)
• CESR Graduate Faculty Award (2022)

With extensive executive experience at major corporations including Kraft Foods and Whole Foods Market, Professor Kennedy maintains active industry connections through consulting work. She mentors students interested in careers in the natural products industry and continues to develop curriculum that reflects current marketing practices while emphasizing sustainability and social responsibility. Her work with regional marketing teams and strategic partnerships demonstrates her commitment to practical, real-world business education.