Deepika Naidu

Deepika Naidu is an Assistant Professor of Marketing at the University of Nevada, Reno (UNR), affiliated with the College of Business' Department of Marketing. She holds multiple degrees including a PhD in Business Administration (Marketing) from Washington State University and dual bachelor's degrees in Marketing and Business from Arizona State University. Prior to academia, she worked at General Mills in consumer packaged goods, data analytics, and corporate philanthropy, alongside internships at GEICO and Wells Fargo.

• Education:
• PhD, Business Admin (Marketing), Washington State U
• MSc, Business Admin (Marketing), Washington State U
• BSc, Marketing (Digital & Integrated Marketing), Arizona State U
• BA, Global Leadership (Business), Arizona State U

Her research focuses on consumer health/well-being, DEI (diversity, equity, inclusion), identity dynamics, retail innovation, and food marketing strategies. Recent work explores inclusive product lines' consumer reception, body diversity representation in health advertising, and cross-border brand management practices. Teaching includes Digital Marketing and Principles of Marketing courses.

No scientific awards mentioned. Active research areas include consumer psychology, ethical branding, and global marketing strategies. No formal advisees listed but contributes to student education through coursework and mentorship.