Amy Song

Amy Song is a Professor of Marketing at NEOMA Business School, specializing in empirical modeling of consumer choices, digital marketing strategies leveraging big data, and the societal impact of marketing. Her research integrates interdisciplinary approaches to examine topics such as luxury product perception, ridesharing market dynamics, and sustainable consumer behavior. She has advised numerous leading companies across sectors, contributing to strategic decision-making through data-driven insights.

Research Interests:
Her work focuses on understanding how marketers' strategic decisions influence consumer behavior, particularly in digital ecosystems. Key themes include:

• Benefit framing in product marketing
• AI-driven luxury product design challenges
• Impact of policy interventions (e.g., EV subsidies) on markets
• Social influence mechanisms in organizational learning
• Privacy concerns in personalized marketing

Academic Contributions:
Her recent work explores emerging trends like generative AI's role in luxury branding and the behavioral effects of ridesharing on vehicle purchases. Earlier studies have analyzed eco-friendly product positioning, sustainable fashion retail practices, and cross-cultural luxury consumption patterns in China.

Professional Engagement:
She actively participates in industry consultations and serves as a business advisor to organizations like Carl Zeiss and Shanghai DuduDriver, applying academic insights to real-world marketing challenges.