About
Dr. Alok R. Saboo is the Taylor E. Little Jr. Professor of Marketing and Director of the Master of Science in Marketing program at the J. Mack Robinson College of Business, Georgia State University. He holds editorial roles at top journals including Journal of Marketing Research, Journal of Marketing, and Production and Operations Management. His research focuses on leveraging data analytics to improve marketing effectiveness, with key areas in mergers/acquisitions, dynamic resource allocation, and innovation strategy. Saboo's work has been published in premier journals such as Marketing Science, Journal of Marketing Research, and Management Information Systems Quarterly.
Education: Ph.D., Pennsylvania State University; PGDBM, IMI, New Delhi; B.E., Computer Science, Mumbai University.
Research highlights include analyzing IPO outcomes, big data applications for marketing decisions, and frontline employee data utilization. His awards include the 2022 AMA Varadarajan Award and 2023 MSI Scholar recognition. Teaching includes Product and Brand Management at undergrad level and Marketing Management at graduate level, with multiple teaching excellence awards. Office locations: 1339 Downtown Campus and 218 Buckhead Center.
