Alison Hawkings

Alison Hawkings serves as Senior Lecturer in Journalism at the London School of Film, Media and Design, University of West London. With over 12 years of global industry experience spanning publishing, multimedia, and PR consultancy across newsletters, newspapers, print magazines, radio, and digital platforms, she bridges professional practice with academic instruction.

Her research and teaching focus on practical journalism applications within evolving media landscapes, emphasizing active-based learning methodologies that mirror industry demands. Key interest areas include Multimedia Journalism, Public Relations, Digital Media production, and cross-platform publishing strategies that prepare students for contemporary media careers.

Alison currently delivers curriculum across five undergraduate pathways: BA (Hons) Journalism with Content Creation, BA (Hons) Fashion Industry: Promotion and Imaging, BA (Hons) Media and Communications, and BA (Hons) Advertising and Public Relations. Her industry-integrated approach fosters learning communities aligned with employer expectations, particularly supporting emerging journalists' transition into professional roles through practice-led pedagogy.