Alexander Campbell

Dr. Alexander Campbell is a Senior Lecturer at the Peter Faber Business School within the Australian Catholic University. His work bridges social marketing, educational technology, and public health, focusing on behavioral change through corporate and social interventions.

• Research Themes: Corporate social marketing, social advocacy models, AI in education, financial decision-making, and public health risks associated with supplement use.
• Academic Contributions: Recent studies explore the dual-edged impact of generative AI on learning outcomes and academic integrity, while earlier works develop frameworks for social advocacy and constructivist learning.
• Article Trends: A shift toward understanding technology's role in education (2025) and sustained focus on social marketing effectiveness (2023-2024), with historical roots in public health campaigns (2018-2021).

Collaborations: Regularly works with researchers like Janneke Blijlevens, Sameer Deshpande, Sharyn Rundle-Thiele, and Tracey West across interdisciplinary projects.