Sameer Deshpande

Associate Professor Sameer Deshpande is a faculty member at Griffith Business School, Griffith University, where he serves as Director of Social Marketing @ Griffith. He is affiliated with the Climate Action Beacon and the Disrupting Violence Beacon, focusing on behavior change through social marketing.

• Institution: Griffith University
• School: Griffith Business School
• Department: Department of Tourism and Marketing
• Role: Associate Professor and Director of Social Marketing @ Griffith

Sameer Deshpande's research centers on the effectiveness of social marketing in driving behavior change, particularly in public health and social justice contexts. His work explores how marketing principles can be applied to promote peace, increase helmet use, reduce domestic violence in climate-affected communities, and leverage social media for positive social outcomes. He emphasizes purpose-driven research with real-world impact.

His recent publications include a 2025 study on lower back pain management and a 2016 paper on physical activity promotion, both highlighting the importance of audience understanding, persuasive communication, and training aids in achieving behavioral outcomes.

Sameer is a strong advocate for research that serves stakeholders beyond academia, including policymakers and community organizations. He encourages researchers to align their work with a clear life purpose to ensure longevity and authenticity in their research agenda.

He advises and mentors students in undergraduate and postgraduate programs, integrating practical insights from his research into teaching. His leadership extends to directing research initiatives and fostering interdisciplinary collaboration through Griffith’s research beacons.

Sameer Deshpande leads the Social Marketing @ Griffith team and is actively involved in projects that intersect climate change, violence prevention, and public health behavior change. His work is grounded in real-world application and community engagement.