Adam Harris

Adam Harris is a Lecturer in Marketing at Nottingham Business School, Nottingham Trent University. His key roles include:

• Assistant Course Leader for the BA (Hons) Marketing programme
• Module Leader for Contemporary Issues in Strategic Marketing Management and Strategic Marketing and Brand Management
• Co-Managing Editor (Europe) for the Journal of Political Marketing

Prior to this, he was a Visiting Lecturer at York Business School, supervising MSc Research Projects and teaching on the CMDA programme.

Adam's research focuses on value co-creation within political brand communities, with broader interests in branding, consumer behaviour, and political marketing. His doctoral work explored political brand engagement and community loyalty in polarised groups. He is passionate about strategic brand-audience relationship management in the digital era.

He actively contributes to enhancing learning and teaching, coordinating projects that integrate industry insights into academic curricula to bridge theory and practice.