Arooj Rashid

Dr Arooj Rashid is a Senior Lecturer in the Department of Marketing at Nottingham Business School, Nottingham Trent University. She leads undergraduate and postgraduate modules including Principles of Marketing, Integrated Marketing Communication, International Marketing and Communication, and serves as Assistant Course Leader for Joint Honours Business Management and Marketing since 2019. Her research focuses on the impact of Country of Origin (COO) in the UK fashion industry, exploring COO as a branding tool, sensory marketing, and brand architecture in retail settings.

• Academic roles: Senior Lecturer (2017–present), Assistant Course Leader (2019–present)
• Industry experience: JD Williams (2015), USC Fashion (2009), Lloyds TSB (2005–2009)

Her PhD (University of Manchester, 2017) was qualitative research on COO in manufacturing and branding, published in journals like Journal of Brand Management (ABS 2*) and Journal of Fashion Marketing and Management (ABS 1*). She collaborates with researchers from Manchester Metropolitan University, The University of Nottingham, and Nottingham School of Art & Design.

• External roles: Editorial board member, Journal of Textile Science and Fashion Technology
• Reviewer for Journal of Fashion Marketing and Management and Journal of Political Marketing