Åsa Wallström

Professor Åsa Wallström serves as both Professor and Head of Department at Luleå University of Technology, where she leads research and academic activities in the Department of Social Sciences, Technology and Arts, specifically within Business Administration and Industrial Engineering. Her institutional affiliation is also described as the Department of Economics, Technology, Arts and Society, with specialization in Industrial Economics.

Professor Wallström's primary research interests include:

• Industrial marketing and brand management
• Digital marketing channels and their adoption by businesses
• Consumer behavior in various contexts including high-tech industries and special shopping events
• Wine business research and industry trends
• Sentiment analysis and emotional impact in digital marketing

Her recent publications demonstrate a strong focus on contemporary marketing challenges, with particular attention to how businesses navigate digital transformation and reputation management in an era of information abundance. Professor Wallström's work bridges theoretical marketing concepts with practical business applications across multiple sectors.

Professor Wallström maintains active collaborations with researchers internationally, as evidenced by her co-authorship with scholars from institutions including Royal Institute of Technology in Stockholm and Simon Fraser University in Canada. Her research has been published in reputable marketing journals and conference proceedings.

Contact information:

• Email: asa.wallstrom@ltu.se
• Phone: 0920-491444
• Location: Luleå, A247