Christian Alexander Hildebrand is a Full Professor of Marketing Analytics and Director of the Institute of Behavioral Science and Technology (IBT-HSG) at the University of St. Gallen. His research bridges Human-Computer Interaction (HCI) and consumer behavior, focusing on digital voice assistants, chatbots, and mobile devices. He holds post-doctoral affiliations with Stanford University, Duke University, and the University of Michigan. Education: Doctoral studies and post-doctoral visits at Stanford, Duke, and University of Michigan His research emphasizes methodologies like large-scale field experiments and feature extraction from voice/image/text data. Key themes include consumer-firm interface optimization and technology's impact on decision-making. His work appears in top journals such as Journal of Consumer Research and Information Systems Research . Awarded the Swiss Academy of Marketing Science’s 'Rigor and Relevance Award,' his research is funded by public/private institutions and disseminated through practitioner outlets like NIM Marketing Intelligence Review . He teaches Machine Learning for Marketers, Web Data Analytics, and experimental design. Grants: Supported by major public/private institutions Labs/Teams: Leads IBT-HSG, collaborating with corporations in retail, consumer electronics, automotive, and finance sectors









