Christian Alexander Hildebrand

Christian Alexander Hildebrand is a Full Professor of Marketing Analytics and Director of the Institute of Behavioral Science and Technology (IBT-HSG) at the University of St. Gallen. His research bridges Human-Computer Interaction (HCI) and consumer behavior, focusing on digital voice assistants, chatbots, and mobile devices. He holds post-doctoral affiliations with Stanford University, Duke University, and the University of Michigan.

• Education: Doctoral studies and post-doctoral visits at Stanford, Duke, and University of Michigan

His research emphasizes methodologies like large-scale field experiments and feature extraction from voice/image/text data. Key themes include consumer-firm interface optimization and technology's impact on decision-making. His work appears in top journals such as Journal of Consumer Research and Information Systems Research.

Awarded the Swiss Academy of Marketing Science’s 'Rigor and Relevance Award,' his research is funded by public/private institutions and disseminated through practitioner outlets like NIM Marketing Intelligence Review. He teaches Machine Learning for Marketers, Web Data Analytics, and experimental design.

• Grants: Supported by major public/private institutions
• Labs/Teams: Leads IBT-HSG, collaborating with corporations in retail, consumer electronics, automotive, and finance sectors