Vasily Klucharev is a Tenured Professor at the Higher School of Economics University (HSE University) since 2013, where he serves as Laboratory Head of the Institute for Cognitive Neuroscience and the International Laboratory of Social Neurobiology. He is also a Professor at the Graduate School of Business in the Department of Strategic and International Management, and Programme Scientific Supervisor of the Cognitive Sciences and Technologies: From Neuron to Cognition program. His educational background includes: 2003: Candidate of Sciences (PhD) in Neurobiology from St Petersburg State University with thesis titled 'Neurobiological mechanisms of emotions' 1994: Degree in Physiology from St Petersburg State University, Faculty of Biology Klucharev's research focuses on neuroeconomics, social and emotional neuroscience, and cognitive neuroscience, with particular emphasis on understanding decision-making processes, social influence, and conformity. His work integrates psychological theories with advanced neuroimaging techniques including fMRI, EEG, depth and scalp ERP, TMS, and MEG. His research has significant implications for understanding consumer behavior, persuasion, and the neural mechanisms underlying social conformity. His recent publications demonstrate a clear trend toward investigating the neural correlates of price perception, social influence on decision-making, and the processing of disinformation and deepfakes. His work bridges multiple disciplines, combining methods from neuroscience, psychology, and economics to address fundamental questions about human behavior in social contexts. Scientific awards: Best Teacher 2023-2024 Best Teacher 2018-2020 Best Teacher 2015 Klucharev has supervised numerous doctoral students including I. Ntoumanis, M. Martinez-Saito, O. Zinchenko, and Z. Yaple. His research has been supported by significant grants from Saint Petersburg State University, the Swiss National Science Foundation, and the European Commission. He has also served as an invited reviewer for prestigious journals including Psychological Science, Neuron, and Social Cognitive & Affective Neuroscience. As Director of the Institute of Cognitive Neuroscience at HSE University, Klucharev leads a multidisciplinary team exploring the neural mechanisms of social behavior, decision-making, and cognitive processes. His laboratory has gained international recognition, with research featured in major media outlets including BBC TV, Financial Times, The Telegraph, and CNN.
